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Old Country Passions: An International Examination of Country Image, Animosity, and Affinity Among Ethnic Consumers

By: Contributor(s): Material type: TextTextDescription: 42-60. pSubject(s): In: GRIFFITH, DAVID A. JOURNAL OF INTERNATIONAL MARKETINGSummary: Is coopetition between foreign and local partners good or bad for international joint venture (IJV) performance? This study develops a contingent view to examine how the efficacy of coopetition is conditional on IJV characteristics (i.e., foreign equity share and partner cultural compatibility) and environmental factors (i.e., technological turbulence and market growth). The results from analyzing 194 IJVs in China reveal that coopetition fosters IJV performance under the conditions of high foreign equity share, low partner cultural compatibility, high technological turbulence, and/or high market growth. In contrast, coopetition hinders IJV performance at low levels of foreign equity share, technological turbulence, and/or market growth, or at high levels of partner cultural compatibility. These findings support the authors’ contingent view of coopetition and provide novel insights for managing partner coopetition in IJVs.
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Holdings
Item type Current library Call number Vol info Status Date due Barcode Item holds
Journal Article Journal Article Main Library Vol 25, No 3/ 5557804JA4 (Browse shelf(Opens below)) Available 5557804JA4
Journals and Periodicals Journals and Periodicals Main Library On Display JRNL/MAR/ Vol 25, No 3 (Browse shelf(Opens below)) Vol 25, No 3 (01/02/2018) Not for loan 5557804
Total holds: 0

Is coopetition between foreign and local partners good or bad for international joint venture (IJV) performance? This study develops a contingent view to examine how the efficacy of coopetition is conditional on IJV characteristics (i.e., foreign equity share and partner cultural compatibility) and environmental factors (i.e., technological turbulence and market growth). The results from analyzing 194 IJVs in China reveal that coopetition fosters IJV performance under the conditions of high foreign equity share, low partner cultural compatibility, high technological turbulence, and/or high market growth. In contrast, coopetition hinders IJV performance at low levels of foreign equity share, technological turbulence, and/or market growth, or at high levels of partner cultural compatibility. These findings support the authors’ contingent view of coopetition and provide novel insights for managing partner coopetition in IJVs.

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