Old Country Passions: An International Examination of Country Image, Animosity, and Affinity Among Ethnic Consumers
Material type: TextDescription: 42-60. pSubject(s): In: GRIFFITH, DAVID A. JOURNAL OF INTERNATIONAL MARKETINGSummary: Is coopetition between foreign and local partners good or bad for international joint venture (IJV) performance? This study develops a contingent view to examine how the efficacy of coopetition is conditional on IJV characteristics (i.e., foreign equity share and partner cultural compatibility) and environmental factors (i.e., technological turbulence and market growth). The results from analyzing 194 IJVs in China reveal that coopetition fosters IJV performance under the conditions of high foreign equity share, low partner cultural compatibility, high technological turbulence, and/or high market growth. In contrast, coopetition hinders IJV performance at low levels of foreign equity share, technological turbulence, and/or market growth, or at high levels of partner cultural compatibility. These findings support the authors’ contingent view of coopetition and provide novel insights for managing partner coopetition in IJVs.Item type | Current library | Call number | Vol info | Status | Date due | Barcode | Item holds | |
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Journal Article | Main Library | Vol 25, No 3/ 5557804JA4 (Browse shelf(Opens below)) | Available | 5557804JA4 | ||||
Journals and Periodicals | Main Library On Display | JRNL/MAR/ Vol 25, No 3 (Browse shelf(Opens below)) | Vol 25, No 3 (01/02/2018) | Not for loan | 5557804 |
Is coopetition between foreign and local partners good or bad for international joint venture (IJV) performance? This study develops a contingent view to examine how the efficacy of coopetition is conditional on IJV characteristics (i.e., foreign equity share and partner cultural compatibility) and environmental factors (i.e., technological turbulence and market growth). The results from analyzing 194 IJVs in China reveal that coopetition fosters IJV performance under the conditions of high foreign equity share, low partner cultural compatibility, high technological turbulence, and/or high market growth. In contrast, coopetition hinders IJV performance at low levels of foreign equity share, technological turbulence, and/or market growth, or at high levels of partner cultural compatibility. These findings support the authors’ contingent view of coopetition and provide novel insights for managing partner coopetition in IJVs.
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