IES Management College And Research Centre

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1.
MARKETING MANAGEMENT PHILIP KOTLER, • KEVIN LANE KELLER , ABRAHAM KOSHY AND MITHILESWAR JHA by
Publication details: PEARSON EDUCATION 2013
Availability: Items available for loan: Library Annexe (3)Collection, call number: MARKETING 658.8/ KOT/KEL/ 23557, ... Main Library (66)Collection, call number: Student co 658.8/ KOT/KEL/ STUDENT COLLECTION MMS-SEM-I, ... Not available: Main Library: Checked out (2).

2.
Strategic brand management, building, measuring, and brand equity Kevin Lane Keller. M.G. Parmeswaran and Issac Jacob by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education 2013
Availability: Items available for loan: Main Library (5)Collection, call number: 658.827/ Kel/Par/ 29643, ...

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