PART I Overview
1. Introduction to Corporate Finance
2. Financial Statements and Cash Flow
3. Financial Statements Analysis and Financial Models
PART II Valuation and Capital Budgeting
4. Discounted Cash Flow Valuation
5. Net Present Value and Other Investment Rules
6. Making Capital Investment Decisions
7. Risk Analysis, Real Options, and Capital Budgeting
8. Interest Rates and Bond Valuation
9. Stock Valuation
PART III Risk
10. Risk and Return: Lessons from Market History
11. Return and Risk: The Capital Asset Pricing Model (CAPM)
12. An Alternative View of Risk and Return: The Arbitrage Pricing Theory
13. Risk, Cost of Capital, and Valuation
PART IV Capital Structure and Dividend Policy
14. Efficient Capital Markets and Behavioural Challenges
15. Long-Term Financing: An Introduction
16. Capital Structure: Basic Concepts
17. Capital Structure: Limits to the Use of Debt
18. Valuation and Capital Budgeting for the Levered Firm
19. Dividends and Other Payouts
PART V Long-Term Financing
20. Raising Capital
21. Leasing
PART VI Options, Futures, and Corporate Finance
22. Options and Corporate Finance
23. Options and Corporate Finance: Extensions and Applications
24. Warrants and Convertibles
25. Derivatives and Hedging Risk
PART VII Short-Term Finance
26. Short-Term Finance and Planning
27. Cash Management
28. Credit and Inventory Management
PART VIII Special Topics
29. Mergers, Acquisitions and Divestitures
30. Financial Distress
31. International Corporate Finance

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.