IES Management College And Research Centre

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1.
Repositioning : marketing in an era of competition, change and crisis Jack Trout and Steve Rivkin by
Publication details: New Delhi Tata McGraw Hill Education Private Ltd. 2010
Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.1/ Tro/Riv/ 15501.

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2.
MARKETING WARFARE RIES, AL AND TROUT, JACK by
Publication details: TATA MCGRAW-HILL EDUCATION PRIVATE LTD. 2006
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ RIE/TRO/ 18515.

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