Contents
1. Money, Money, Money
2. Different Types of Investments
3. What is Share Business?
4. Earning Through Share Business
5. Investment Approach
6. Trading in Shares
7. Speculation
8. Understanding Stock Market
9. Factors Impacting Stock Markets and Share Prices
10. How to Begin?
11. Bulls and Bears
12. Futures and Options
13. Mutual Funds and Systematic Investment Plans(SIPS)
14. Different Approaches to the Stock Markets
15. Finally...

Wealth creation is the buzzword today, and being successful at it is not a matter a chance. The stock market has a crucial role to play in wealth creation. Trading in the stock market requires proper understanding of what and when to buy and sell. It can be intimidating for the first time entrant, and stories of failures probably abound. The successful investors seem to be from another plane, taking risks that is beyond the capability of an ordinary individual.

Soma Valliappan breaks this very myth in Bulls and Bears - All about shares. Investing in the share market works on certain basic principles and is well governed by rules and regulations. What one requires is the eye to identify good companies to invest in, the right price and a certain watchfulness.

Author of a best selling series of tamil books on stock market investment, called Alla Alla Panam, and with an experience of over thirty years, Valliappan demystifies the stock markets to the novice elaborating on the different methodologies. Related illustrations, graphs and tables help to clarify the points well. He also outlines the workings of other instruments of investments and the kind of returns one can expect.

This printer is expected to be a handbook for those who always lingered on the sidelines, and is being published to reach out to a wider audience.