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EFFECT OF MUSIC ON BRANDING EFFECTIVENESS : AN EXPERIMENTAL STUDY OF TELECOM BRANDS BAGDARE, SHILPA

By:

BAGDARE, SHILPA: BANSAL, POOJA

Material type: Text

Text

TextPublication details: NEW DELHI SATYA GILANI ON BEHALF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MARCH 2014Description: 43-56Subject(s):

MUSIC, SIGNATURE TUNES, SONIC BRANDING, BRANDING EFFECTIVENESS

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Journal Article	Main Library	VOL. 44, NO. 3/5552231JA5 (Browse shelf(Opens below))	Available		5552231JA5

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