IES Management College And Research Centre

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1.
ADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2003
Availability: Items available for loan: Main Library (7)Collection, call number: 659.1 / BEL / 5143, ...

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2.
Advertising and promotion an intergrated marketing communications perspectives Gerorge E. Belch, Michael A. Belch and Purani Keyoor by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education ( India) Private Ltd. 2010
Availability: Items available for loan: Main Library (5)Collection, call number: ADVERTISIN 659.1/ Bel/Bel/ 29766, ... Not available: Main Library: Checked out (1).
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3.
Advertising and promotion: an integrated marketing communications perspective by
Edition: 9
Publication details: Chennai McGraw Hill Education (India) Private Limited 2013
Availability: Items available for loan: Main Library (50)Collection, call number: 659.1/Bel/Bel/Student Collection PG/MMS/Sr Batch, ...
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