IES Management College And Research Centre

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Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRABARTI, BHASKAR DECISION
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 44, No 3/ 5557939JA2.

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BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: CHAKRABARTI, BHASKAR DECISION
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 44, No 1/ 5557306JA5.

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