Table of Contents
Chapter 1 Welcome to the World of Content Marketing
Chapter 2 Setting Content Goals
Chapter 3 Designing Content Personas
Chapter 4 Defining Your Channels
Chapter 5 Crafting Themes, Voice and Tone
Chapter 6 Finding Your Brand’s Aesthetic
Chapter 7 Understanding Content Formats
Chapter 8 The One About Formulas and Headlines
Chapter 9 Optimizing The Content Experience with Design
Chapter 10 Brainstorming Techniques
Chapter 11 Scaling Content Like a Production Manager
Chapter 12 Managing a Content Team
Chapter 13 Content SEO
Chapter 14 Securing Distribution

Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.

Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:

Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone
Content creation: craft an engaging experience with content formats and copywriting formulas and templates
Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns