Preface xi Acknowledgments xvii Introduction 1 Chapter 1: Vision of Actionable Intelligence 5 The Challenge at Hand 7 The Big Data Lie 13 Actionable Intelligence: The Road and the Destination 14 Stages of Actionable Intelligence: Getting Ready for the Journey by Knowing Where You Are and Where to Go 22 Are You Ready to Take the First Step? 26 Summary and Considerations 29 Notes 29 Chapter 2: Discovery of the Business Situation (Business Discovery) 31 Government Intelligence 34 Ask the Questions 37 Answer the Questions: Business Discovery 38 Visual Consistency and the First Tool 42 Off to the Races 45 Summary and Considerations 45 Notes 45 Chapter 3: Creating a Foundation of Data 47 Building the Foundation 48 Benefi ts of Having the Right Data 49 The Data Challenge 50 Acquire Data in Four Consistent Steps 51 The Byproduct: Master Data Management 61 Data Management Issues in the Spotlight 63 The Data Supply Chain 65 Build the House 65 Summary and Considerations 67 Notes 68 Chapter 4: Visualization 69 Complete Circle 70 So Now, How Can You Do It? 74 The Way Ahead 77 Example of Iterative Visualization to Solve the Question "How Do I Get There Quickly, Safely, Effi ciently:" Leveraging Global Positioning System Data 77 Effective Visualizations: Tell a Story to Your Mind 80 Noticing Visualization Pitfalls 80 Summary and Considerations 83 Notes 83 Chapter 5: The Initial Answers 85 Attempting to Regularly Capture Benefits, False Starts, and a Rhythm 87 The Results of Actionable Intelligence Delivered 87 The Power of Quotes 89 Possibilities with Actionable Intelligence 89 Almost Done? 98 Summary and Considerations 99 Note 99 Chapter 6: Time for Change 101 Collaborative Business Planning 103 Linking Collaboration to Actionable Intelligence 106 Summary and Considerations 110 Chapter 7: Governance: Funding Intelligence, Protecting the Results 111 An Actionable Intelligence Governance Methodology 112 Intelligence Budgeting 121 Remember the Key Points of the UPS Story 122 Governing the Use of Actionable Intelligence and Establishing Data Security 125 Summary and Considerations 133 Notes 133 Chapter 8: Sustaining Delivery of Actionable Intelligence 135 Leading Intelligence 136 Quick Wins to Build Trust 140 Hiring Done Right for Big Data with Big Data 145 Training 148 Business Cultural Change 149 Communication 155 Knowledge Lock?]In 157 What's Next? 159 Summary and Considerations 161 Notes 161 Chapter 9: Tying It All Together 163 Clifford Siegel s Journey at Lifetime Brands 163 Starting the Right Way 165 Finding the Right Pitch 166 Developing a Mission and Strategy for Intelligence Capabilities 167 TIE: The Intelligent Enterprise at STATS ChipPAC with Elizabeth Lim 170 The Recipe to Greatness 174 Summary and Considerations 179 Notes 180 Chapter 10: Next Frontiers 181 A Healthier Lifestyle with Actionable Intelligence 183 The Street?]Smart Cabbies 184 The Amplifi ed Customer Experience 186 Selling Better 187 Serve Me Better ... But Don t Intrude on My Private Life 188 Getting Started 189 The Starbucks Experience 190 Summary and Considerations 191 Notes 191 Chapter 11: Epilogue 193 Four Steps of Actionable Intelligence 195 About the Author 197 About the Contributors 199 Index 201

Building an analysis ecosystem for a smarter approach to intelligence Keith Carter's Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast! is the comprehensive guide to achieving the dream that business intelligence practitioners have been chasing since the concept itself came into being.