Branding Coomber, Stephen
Material type:
TextPublication details: Capstone Publishing U K 2002Description: 124pISBN: - 1841124109
- 658.827
Contents:
Introduction to Express Exec --
Introduction to Branding --
Definition of Terms: What is a Brand? --
The Evolution of Brands --
The E-Dimension: E-Branding --
The Global Dimension --
The State of the Art --
In Practice: Branding Success Stories --
Key Concepts and Thinkers --
Resources --
Ten Steps to Making Branding Work.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Reference
|
Library Annexe ON SHELF | BRANDS AND | 658.827/COO/28056 (Browse shelf(Opens below)) | Not For Loan | 11128056 | |||
Book
|
Library Annexe ON SHELF | BRANDS AND | 658.827/COO/28057 (Browse shelf(Opens below)) | Available | 11128057 | |||
|
Book
|
Library Annexe ON SHELF | BRANDS AND | 658.827/COO/28058 (Browse shelf(Opens below)) | Available | 11128058 | |||
|
Book
|
Library Annexe ON SHELF | BRANDS AND | 658.827COO/28059 (Browse shelf(Opens below)) | Available | 11128059 | |||
|
Book
|
Library Annexe ON SHELF | BRANDS AND | 658.827/COO/28060 (Browse shelf(Opens below)) | Available | 11128060 |
Total holds: 0
Introduction to Express Exec --
Introduction to Branding --
Definition of Terms: What is a Brand? --
The Evolution of Brands --
The E-Dimension: E-Branding --
The Global Dimension --
The State of the Art --
In Practice: Branding Success Stories --
Key Concepts and Thinkers --
Resources --
Ten Steps to Making Branding Work.
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