Chapters
Section I: Innovation Beyond the Esoteric
Chapter 1: Looking Beyond Product Innovations
Chapter 2: Thou Shall Create Win-Win Situations
Section 2: The Logic, Not Magic, Behind Innovation
Chapter 3: Last Mile User Connect
Chapter 4: Train Your Mind on the User
Chapter 5: Don't Just Sell What You Make; Make What Might Sell!
Chapter 6: Gamifying User Research
Chapter 7: The Bull's-eye Question
Chapter 8: Memetics and User Psyche
Chapter 9: Three-Dimensional Ethnography
Section 3: Let Your Consumer Define Your Business
Chapter 10: Hitting the Nail on the Head: What Does the User Seek from You?
Section 4: Decoding the Neural Networks of an Innovator
Chapter 11: About DK
Chapter 12: DK's Dilemma
Section 5: Thinking Tools for the Business Innovator
Chapter 13: Scouring the Nooks and Crannies in the Ecosystem
Chapter 14: A Cheat Sheet to New Product Creation
Chapter 15: The Jigsaw: Actionable Steps for Creating Breakthroughs
Chapter 16: Suturing: The Common Sense behind Business Model Innovation

EXPLORE THE LOGIC, NOT MAGIC, BEHIND INNOVATION! It is a common belief that innovation and creativity lie within the purview of genius. After reading this book you will be convinced that with a relentless focus on the user, anyone can be innovative. The book is a compilation of cases/examples from the entrepreneurial and consulting experience of the protagonist, DK. DK is a unique individual who explores and interprets the world around him through his own lenses. The stories in this book are real life stories of what happened in some situations while in some others the client did not have the risk appetite for disruption and therefore didn’t go with the solution provided. These stories will reveal how business model innovation can be logically achieved with the right focus and commitment to finding solutions to business problems.