MANAGEMENT 50 IDEAS YOU REALLY NEED TO KNOW EDWARD RUSSELL-WALLING
Analytics: Show analyticsPublication details: QUERCUS PUBLISHING PLC 2007 LONDONDescription: 232 PAPERISBN:- 978-1-78087-583-5
- 658
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book | Main Library | General Ma | 658/ CON/ 19463 (Browse shelf(Opens below)) | Available | 11119463 |
In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff’s Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.
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