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MANAGEMENT 50 IDEAS YOU REALLY NEED TO KNOW EDWARD RUSSELL-WALLING

By: Analytics: Show analyticsPublication details: QUERCUS PUBLISHING PLC 2007 LONDONDescription: 232 PAPERISBN:
  • 978-1-78087-583-5
Subject(s): DDC classification:
  • 658
Summary: In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff’s Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.
List(s) this item appears in: Management Gurus-25-March-2022
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library General Ma 658/ CON/ 19463 (Browse shelf(Opens below)) Available 11119463
Total holds: 0

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff’s Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

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