Table of contents
Chapter - 01: Marketing is dead;Chapter - 02: Stranded in a digital ocean;Chapter - 03: How to be savage AF – like Randy;Chapter - 04: Don’t be mad at Facebook; you just suck at marketing;Chapter - 05: Swipe right - sales and marketing is no different from finding your match on Tinder;Chapter - 06: Growth hacking your way to greatness;Chapter - 07: Marketing lessons from social media giants DJ Khaled and Kim Kardashian West;Chapter - 08: Transforming your advocates into the faces of your brand;Chapter - 09: Judgment day – the battle of AI versus humans;Chapter - 10: The power of personality and persuasion;Chapter - 11: Bringing it all together;Chapter - 12: The new frontier;

Traditional marketing is dead. Engage with consumers that tune out from brand marketing and transform your customer relationship management, as AI, chatbots and social media continues to redefine marketing.

Key features at a glance
Explains how to humanize your brand through storytelling, customer advocacy and effective influencers
Describes how to engage customers and employees as brand ambassadors
Features case studies and examples from social media giants such as Kim Kardashian and D J Khaled
Evaluates the importance of AI and explains how marketers and bots can co-exist and thrive in a digital world
Makes the case that every organization should replace their logo with a face and a name

About the book
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.

The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.

The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.