IES Management College And Research Centre

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1.
STRATEGIC BRAND MANAGEMENT: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE 1998
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / KAP / 798.

2.
THE LUXURY STRATEGY: BREAK THE RULES OF MARKETING TO BUILD LUXARY MARKETING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA PVT LTD 2009
Availability: Items available for loan: Main Library (2)Collection, call number: 658.827 / BAS / 12613, ...

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