IES Management College And Research Centre

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1.
BRAND SERVE:31 CUSTOMER SERVICE PRESCRIPTIONS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI NAVNEET PUBLICATIONS INDIA LTD. 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 2631.

3.
BRAND SWITCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 3991.

5.
27 BRAND PRACTICES:TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 657.73 / KAP / 5200.

6.
BRAND SEGMENTATION:SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 5201.

7.
1800 RUNS BRAND SALES KHEL MEIN:ELEVEN WAY TO SCOREMORE IN LIFE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 5962.

8.
9 BRAND SHASTRAS:NINE SUCCEFULL BRAND STRATEGIES TO BUILD THE BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2004
Availability: Not available: Main Library: Checked out (1).

9.
18 BRAND ASTRAS:USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI RESPONSE BOOKS 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 13525.

10.
9 BRAND SHAASTRAS:NINE SUCCESSFUL BRAND STRATEGIES TO BUILD WINNING BRANDS by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI RESPONSE BOOKS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 13547.

11.
BRAND SWITCH:PRINCIPLES AND STRATEGIES FOR BRAND SUCCESS by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLISHING HOUSE 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 14784.

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