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PRAISE FOR MARKET YOUR WAY TO GROWTH 8 WAY TO WIN KOTLER, PHILIP

By: Publication details: WILEY INDIA PVT. LTD., 2013 NEW DELHIDescription: XXVIII, 212 HARDISBN:
  • 978-81-265-4036-5
Subject(s): DDC classification:
  • 658.8
Summary: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.
List(s) this item appears in: Management Gurus-25-March-2022
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library MARKETING 658.8/ KOT/ 19208 (Browse shelf(Opens below)) Available 11119208
Total holds: 0

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.



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