IES Management College And Research Centre

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Perceived Service Quality and Consumer Satisfaction : An Empirical Study from Direct to Home (DTH) TV Industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 8/ 5557635JA3.

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Factors Influencing the Impulse Buying Behavior of Millennials in India: A Structural Equation Modeling Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Marketing.

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