IES Management College And Research Centre

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Factors influencing Halal products purchase intention in India:preliminary invetigations

By: Material type: TextTextSubject(s): In: MURTHY, E N MARKETING MANAGEMENT
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Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Journal Article Journal Article Main Library Journal/Mar/Vol 15 No.1/5555609JA2 (Browse shelf(Opens below)) Available vol 15 No.1 5555609JA2
Journals and Periodicals Journals and Periodicals Main Library On Display JOURNAL/MAR/Vol 15, No 1/5555609 (Browse shelf(Opens below)) Vol 15, No 1 (06/02/2016) Not for loan February, 2016 5555609
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This research investigates consuler purchase intention for halal certified products in India and the motives which influence the consumption behavior of these consumers.

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