ACCIDENTAL GENIUS: USING WRITING TO GENERATE YOUR BEST IDEAS, INSIGHT, AND CONTENT MARK LEVY,
Publication details: BERRETT-KOEHLER PUBLISHERS, INC 2010 SAN FRANCISCODescription: 190 P. PAPERISBN:- 9781626560406
- 651.7
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Main Library | 651.7/ LEV/ 21946 (Browse shelf(Opens below)) | Available | 11121946 |
TABLE OF CONTENTS
Introduction: Your Mind is Bigger Than You Think
Part One: The Six Secrets to Freewriting
Chapter 1: Secret #1 - Try Easy
Chapter 2: Secret #2 - Write Fast and Continuously
Chapter 3: Secret #3 - Work against a Limit
Chapter 4: Secret #4 - Write the Way You Think
Chapter 5: Secret #5 - Go with the Thought
Chapter 6: Secret #6 - Redirect Your Attention
Part Two: Powerful Refinements
Chapter 7: Idea as Product
Chapter 8: Prompt Your Thinking
Chapter 9: Open Up Words
Chapter 10: Escape Your Own Intelligence
Chapter 11: The Value in Disconnecting
Chapter 12: Using Assumptions to Get Unstuck
Chapter 13: Getting a Hundred Ideas is Easier Than Getting One
Chapter 14: Learn to Love Lying
Chapter 15: Hold a Paper Conversation
Chapter 16: Drop Your Mind on Paper
Chapter 17: The Writing Marathon
Chapter 18: Doubt Yourself
Chapter 19: The Magic of Exact Writing
Chapter 20: Extract Gold from a Business Book
Chapter 21: You Are What You Focus On
Part Three: Going Public
Chapter 22: Sharing Your Unfinished Thoughts
Chapter 23: Help Others Do Their Best Thinking
Chapter 24: Notice Stories Everywhere
Chapter 25: Build an Inventory of Thoughts
Chapter 26: Write Your Own Rules
Chapter 27: The Fascination Factor
Chapter 28: Freewrite Your Way to Finished Prose
Notes
Acknowledgments
Index
About Mark Levy
Teaches the liberating technique of freewriting, which helps people produce breakthrough ideas and solve problems in minutes
Levy’s witty ideation tips and techniques—seven new to this edition—make freewriting fun, easy, and enlightening
Includes a new section on using freewriting to generate material for books, articles, blogs and more
When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?
For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts.
Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won’t be able to keep up with your output, and will be temporarily shunted into the background. You’ll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn’t have created any other way.
Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower—seven of which are new to this edition—and stories of problems he and others have solved through freewriting.
Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it’s a great way to generate content for books, articles, and other thought leadership pieces.
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