ATTRIBUTING CONVERSIONS IN A MULTICHANNEL ONLINE MARKETING ENVIRONMENT: AN EMPIRICAL MODEL AND A FELD EXPERIMENT LI, HONGSHUANG (ALICE)
Material type: TextPublication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014Description: 40-56 PAPERSubject(s):No physical items for this record
There are no comments on this title.
Log in to your account to post a comment.