IES Management College And Research Centre

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1.
ADVERTISING MANANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2002
Availability: Items available for loan: Main Library (3)Collection, call number: 659.111 / MAT / 5374, ...

2.
ADVERTISING MANANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 659.111 / MAT / 5375.

3.
CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAT / 6054.

4.
PRODUCT AND BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.56 / MAT / 8320.

5.
BUSINESS TO BUSINESS MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2008
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8072 / MAT / 9065.

6.
ADVERTISING AND PROMOTION: by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / MAT / 9567.

7.
SALES MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2008
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.81 / MAT / 9570.

8.
INTERNATIONAL MARKETING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALIFORNIA SAGE PUBLICATIONS LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / MAT / 10010.

9.
RURAL MARKETING:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI EXCEL BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / MAT / 13325.

10.
STRATEGIC MARKETING MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / MAT / 15059.

11.
BRAND MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI MACMILLAN PUBLISHERS INDIA LTD. 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAT / 15078.

12.
Product Brand Management by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2012
Availability: Items available for loan: Library Annexe (3)Collection, call number: 658.827/MAT/11124956, ...

13.
Retail Management Text And Cases U C Mathur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi I K International 2010
Availability: Items available for loan: Library Annexe (3)Collection, call number: RETAIL MAN 658.87/MAT/25862, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: RETAIL MAN 658.87/MAT/25861.

14.
Winning and influencing customers customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi I K International 2011
Availability: Items available for loan: Library Annexe (7)Collection, call number: CUSTOMER R 658.812/ Mat/ 25884, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.812/ Mat/ 25988.

15.
Corporate Leadership A Competitive Advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi I K International 2012
Availability: Items available for loan: Library Annexe (4)Collection, call number: 658.4092/MAT/11125918, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.4092/MAT/11125917.

16.
Rural marketing text and cases Mathur, U C by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2008
Availability: Items available for loan: Library Annexe (5)Collection, call number: RURAL MARK 658.8 (RUR)/ Mat/ 28948, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8 (RUR)/ Mat/ 28947.

17.
Global Business Strategies text and cases Mathur, U.C. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi I K International Publishing House Pvt Ltd 2010
Availability: Items available for loan: Library Annexe (4)Collection, call number: 338.88/MAT/29268, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 338.88/MAT/29267.

18.
Product And Brand Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: Library Annexe (1)Collection, call number: MAT/11129392.

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