IES Management College And Research Centre

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1.
MARKETING IN A NUTSHELL: KEY CONCEPTS FOR NON-SPECIALISTS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI BUTTERWORTH-HEINEMANN 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / MEL / 10554.

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2.
THE COMPLETE MARKETER: 60 ESSENTIAL CONCEPTS FOR MARKETING EXCELLENCE MALCOLM McDONALD AND MELDRUM MIKE by
Publication details: LONDON KOGAN PAGE LIMITED 2013
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ MCD/MEL/ 21916.

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