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BILLION DOLLAR LESSON PAUL B. CARROLL AND CHUNKA MUI

By: Contributor(s): Publication details: THINK INK MEDIA NEW DELHIEdition: 1Description: 1 CD, MP3ISBN:
  • 978-1591842897
Subject(s): DDC classification:
  • 658.4012
Contents:
In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he'd been called in. The man said he assumed he was being fired. Watson told him, "Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons." In Billion-Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies again and again. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Audio Book Audio Book Main Library Audio Visual AV MATERIA 658.4012/ CAR/MUI/ 745 (Browse shelf(Opens below)) Not For Loan 222745
Total holds: 0

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he'd been called in. The man said he assumed he was being fired. Watson told him, "Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons."

In Billion-Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies again and again. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn.

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