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Organizational Citizenship Behaviour Creating Competitive Advantage in Indian Health Care Industry: The Moderating Role of HR Practices

By: Contributor(s): Material type: TextTextDescription: 1275–1289 pSubject(s): In: BANIK, ARINDAM GLOBAL BUSINESS REVIEWSummary: The present study aims to explore the role of organizational citizenship behaviour (OCB) in creating competitive advantage for Indian health care organizations through the moderating role of HR practices. OCB, also termed as the ‘good soldier syndrome’, includes prosocial behaviours such as punctuality, helping others, innovation and volunteering, and it has been found to be critical for organizational effectiveness, creating competitive advantage for firms. The role of HRM is significant in building and sustaining these organizational capabilities through network building to enhance organizational productivity. A survey was conducted among 501 respondents from 15 health care organizations in India. Validity and reliability tests with established scales of OCB, competitive advantage and HR practices were also performed. The data were analysed using structural equation modelling. The results thus obtained have indicated a positive relation between OCB and competitive advantage significantly moderated by HR practices which have a buffering effect on the relationship between OCB and competitive advantage. The empirical findings strengthen the commitment for such initiatives in addressing the challenge of seamless organizational functioning in bringing harmony amidst diversity in the present organizational scenario creating competitive advantage for firms.
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Journal Article Journal Article Main Library Vol 19, No 5/ 5559630JA9 (Browse shelf(Opens below)) Available 5559630JA9
Journals and Periodicals Journals and Periodicals Main Library On Display JP/GEN/ Vol 19, No 5 (Browse shelf(Opens below)) Vol 19, No 5 (10/09/2018) Not for loan October-2018 (Vol 19, No 5) 5559630
Total holds: 0

The present study aims to explore the role of organizational citizenship behaviour (OCB) in creating competitive advantage for Indian health care organizations through the moderating role of HR practices. OCB, also termed as the ‘good soldier syndrome’, includes prosocial behaviours such as punctuality, helping others, innovation and volunteering, and it has been found to be critical for organizational effectiveness, creating competitive advantage for firms. The role of HRM is significant in building and sustaining these organizational capabilities through network building to enhance organizational productivity. A survey was conducted among 501 respondents from 15 health care organizations in India. Validity and reliability tests with established scales of OCB, competitive advantage and HR practices were also performed. The data were analysed using structural equation modelling. The results thus obtained have indicated a positive relation between OCB and competitive advantage significantly moderated by HR practices which have a buffering effect on the relationship between OCB and competitive advantage. The empirical findings strengthen the commitment for such initiatives in addressing the challenge of seamless organizational functioning in bringing harmony amidst diversity in the present organizational scenario creating competitive advantage for firms.

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