A live case study incorporates experiential learning through a modified version of the case method pedagogy that treats students as consultants (Roth & Smith, 2009). It is defined by Simpkins (2001, p 1) as a case-based teaching method using a "current problem or issue that a company is investigating where the company provides information regarding the problem/issue seeking input to assist in management decisions. " This case on Novolutions is presented as one applicable for Management Education in the area of decision-making in crisis situations. The case showcases the feedback of 33 students, organized into 5 teams, attending a graduate course in Business Analytics as part of their master's degree program in management. They were presented with a Live Case Study featuring decision-making issues encountered during the COVID-19 pandemic by an Indian entrepreneur-duo running a bootstrapped product company, Novolutions, which manufactures the Hippie Mocktail. [ABSTRACT FROM AUTHOR]

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