Introduction 1 1 Walmart: How Big Data Is Used To Drive Supermarket Performance 5 2 CERN: Unravelling The Secrets Of The Universe With Big Data 11 3 Netflix:HowNetflixUsed Big Data To Give Us The ProgrammesWeWant 17 4 Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing 25 5 Shell: How Big Oil Uses Big Data 31 6 Apixio: How Big Data Is Transforming Healthcare 37 7 Lotus F1 Team:How BigData Is Essential To The Success Of Motorsport Teams 45 8 Pendleton& Son Butchers: Big Data For Small Business 51 9 US OlympicWomen s Cycling Team: How Big Data Analytics Is Used To Optimize Athletes Performance 57 10 ZSL: Big Data In The Zoo And To Protect Animals 63 11 Facebook: How Facebook Use Big Data To Understand Customers 69 12 John Deere:How BigData Can Be AppliedOn Farms 75 13 Royal Bank of Scotland: Using Big Data To Make Customer Service More Personal 81 14 LinkedIn: How Big Data Is Used To Fuel Social Media Success 87 15 Microsoft: Bringing Big Data To The Masses 95 16 Acxiom: Fuelling MarketingWith Big Data 103 17 US Immigration And Customs: How Big Data Is Used To Keep Passengers Safe And Prevent Terrorism 111 18 Nest: Bringing The Internet of Things Into The Home 117 19 GE: How Big Data Is Fuelling The Industrial Internet 125 20 Etsy: How Big Data Is Used In A CraftyWay 131 21 Narrative Science: How Big Data Is Used To Tell Stories 137 22 BBC: How Big Data Is Used In The Media 143 23 Milton Keynes: How Big Data Is Used To Create Smarter Cities 149 24 Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan 157 25 Airbnb: How Big Data Is Used To Disrupt The Hospitality Industry 163 26 Sprint: Profiling Audiences Using Mobile Network Data 169 27 Dickey s Barbecue Pit: How Big Data Is Used To Gain Performance Insights Into One Of America s Most Successful Restaurant Chains 175 28 Caesars: Big Data At The Casino 181 29 Fitbit: Big Data In The Personal Fitness Arena 189 30 Ralph Lauren: Big Data In The Fashion Industry 195 31 Zynga: Big Data In The Gaming Industry 199 32 Autodesk: How Big Data Is Transforming The Software Industry 205 33 Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays 211 34 Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud 217 35 Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London 223 36 The US Government: Using Big Data To Run A Country 229 37 IBMWatson: Teaching Computers To Understand And Learn 237 38 Google: How Big Data Is At The Heart Of Google s Business Model 243 39 Terra Seismic: Using Big Data To Predict Earthquakes 251 40 Apple: How Big Data Is At The Centre Of Their Business 255 41 Twitter: How Twitter And IBM Deliver Customer Insights From Big Data 261 42 Uber:How BigData IsAt The Centre Of Uber s Transportation Business 267 43 Electronic Arts: Big Data In Video Gaming 273 44 Kaggle: Crowdsourcing Your Data Scientist 281 45 Amazon: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers 287 FinalThoughts 293 About the Author 297 Acknowledgements 299 Index 301

"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "-- Read less