The case study, intended to teach the students of business management, gives insights on the inherent weaknesses of an integrated supply chain to respond quickly to massive disruptions such as an earthquake. The case explores how Toyota Motor Corporation, widely known for its innovative production and management systems, confronted a severe crisis and consequently reframed their business continuity plan to accommodate a massive distress of such a kind. In the present scenario of globally integrated supply chain management systems, most of the multinational manufacturers rely on components produced globally and hence, consequences of natural disasters are not limited to the country where it originates. It calls for evolving a broader understanding about the production relations wherein the suppliers at various tiers too are interlinked with end production units. Moreover, it gives an understanding that beyond cost minimization, the factors such as geographical diversification of production, alternative sources of suppliers, developing locally self-sufficient producing units and ensuring large stock of inventories to be reconsidered to survive in the market.