Luxury houses are constantly in search of meaningful, ethical and sustainable alternatives to petrochemie ally-derived materials that may end up in wastefills. We are witnessing the emergence of a new era that will change the world forever. Still in its infancy, the concept of bioengineered fabrics may offer the most planet-friendly and noble alternative to the luxury industry. Just as the Rennaissance period was born out of the Black Death, todays accelerated development of environmentally-safe materials seem to have been born out of the Covid-19 crisis that has obliged us to reconsider the damage we have inflicted on the health of our world in the name of profitability and employment since the advent of the Industrial Revolution in Britain, only 261 years ago. Do bio-based alternatives offer the prospect of a real way forward? To which extent could bacteria-based solutions be embraced by the luxury sector? Will they ever be accepted as 'noble materials'?