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Analyzing Social Media Research: A Data Quality and Research Reproducibility Perspective

By: Contributor(s): Material type: TextTextDescription: 39-49 pSubject(s): In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEWSummary: Social media platforms have become very popular these days among individuals and organizations. On the one hand, organizations use social media as a potential tool to create awareness of their products among consumers, and on the other hand, social media data is useful to predict the national crisis, election polls, stock prediction, etc. However, nowadays, a debate is going on about the quality of data generated on social media platforms, whether it is relevant for prediction and generalization. The article discusses the relevance and quality of data obtained from social media in the context of research and development. Social media data quality issues may impact the generalizability and reproducibility of the results of the study. The paper explores possible reasons for quality issues in the data generated over social media platforms along with the suggestive measures to minimize them using the proposed social media data quality framework.
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Journal Article Journal Article Main Library JOURNAL/MGT/Vol 12, No 1/55513474JA3 (Browse shelf(Opens below)) Vol 12, No 1 Available 55513474JA3
Journals and Periodicals Journals and Periodicals Main Library On Display JOURNAL/MGT/Vol 12, No 1/55513474 (Browse shelf(Opens below)) Vol 12, No 1 (01/01/2023) Not for loan IIM Kozhikode: Society Management Review - January 2023 55513474
Total holds: 0

Social media platforms have become very popular these days among individuals and organizations. On the one hand, organizations use social media as a potential tool to create awareness of their products among consumers, and on the other hand, social media data is useful to predict the national crisis, election polls, stock prediction, etc. However, nowadays, a debate is going on about the quality of data generated on social media platforms, whether it is relevant for prediction and generalization. The article discusses the relevance and quality of data obtained from social media in the context of research and development. Social media data quality issues may impact the generalizability and reproducibility of the results of the study. The paper explores possible reasons for quality issues in the data generated over social media platforms along with the suggestive measures to minimize them using the proposed social media data quality framework.

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