ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH NANDAN, SHIVA
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TextAnalytics: Show analyticsPublication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 2014Description: 21-31Subject(s):
In:
Indian Journal of Marketing Vol 44
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Journals and Periodicals
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Main Library On Display | JOURNAL/MAR/Vol 44, No 8/5552889 (Browse shelf(Opens below)) | Vol 44, No 8 (01/09/2014) | Not for loan | August,2014 | 5552889 |
Total holds: 0
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