The power of network-centricity --
Understanding network-centric innovation --
The four models of network-centric innovation --
Innovation networks : the players and the plays --
The orchestra model --
The creative bazaar model --
The jam central model --
The MOD ("MODification") station model --
Deciding where and how to play --
Preparing the organization --
Globalizing network-centric innovation : the dragon and the tiger --
Concluding thoughts & actions for "Monday" morning.

""Communities of creation." "Innovation networks." "Open market innovation." "Crowdsourcing." Whatever you call it, companies increasingly recognize the urgent importance of reaching beyond their four walls to identify new sources of creativity and innovation. Translating such a need into actions tailored to your organization is, however, not easy. Now, two world-renowned business innovation experts address this "execution gap" and help you identify and implement the best network-centric innovation strategy for your company: a strategy that reflects your unique environment, builds on your unique strengths, and achieves your business performance goals." "You'll begin by touring the entire emerging landscape of network-centric innovation, assessing the advantages and tradeoffs of four major approaches, and choosing the one that's best for you. Then, one step at a time, you'll learn how to identify your best opportunities for leveraging external sources of innovation, and overcome each challenge you'll face along the way. The authors help you identify and fill gaps in your organizational capabilities ... systematically uncover and mitigate risks ... plan and implement your innovation network ... protect and promote your intellectual property ... define success, measure it, and make it happen."--BOOK JACKET