Factors Influencing Customer Preference Towards Banks
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MURTHY, E N BANK MANAGEMENTSummary: The article offers a study that examines the factors that influence the customers of different generations, specifically Generation X and Generation Y, in selection of banks in Mumbai region and to understand the preference of customers with respect to selecting banks in the retail sector vis-à-vis sector of the bank, interest rate and e-banking services. It mentions the factors that influence the customer satisfaction includes reliability, technology, commitment, empathy, and privacy.
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Journal Article
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Main Library | Vol 18, No 3/ 55511068JA4 (Browse shelf(Opens below)) | Available | 55511068JA4 | |||||
Journals and Periodicals
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Main Library On Display | JOURNAL/FIN/Vol 18, No 3/55511068 (Browse shelf(Opens below)) | Vol 18, No 3 (01/08/2019) | Not for loan | August, 2019 | 55511068 |
Total holds: 0
The article offers a study that examines the factors that influence the customers of different generations, specifically Generation X and Generation Y, in selection of banks in Mumbai region and to understand the preference of customers with respect to selecting banks in the retail sector vis-à-vis sector of the bank, interest rate and e-banking services. It mentions the factors that influence the customer satisfaction includes reliability, technology, commitment, empathy, and privacy.
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