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Viral loop: from facebook to twitter how todays smartest businesses grow themselves

By: Material type: TextTextPublication details: Hyperion New York 2009Description: 274 p. HardISBN:
  • 9781401323493
Subject(s): DDC classification:
  • 303.4833
Contents:
An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.
Summary: From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Library Annexe SOCIOLOGY (CUP /SH ) 303.4833/ PEN/ 27587 (Browse shelf(Opens below)) Available 11127587
Total holds: 0

An insanely viral scheme --
Viral president --
Tupperware and ponzi schemes--the original viral models --
The first online viral expansion loop --
The spreadable product as new business paradigm --
The perpetual viral advertisement --
When the audience decides what's good --
Viral video as marketing strategy (Psst. Pass in on ....) --
eBay and the viral growth conundrum --
PayPal : the first stackable network --
Flickr, YouTube, MySpace --
Tweaking the viral coefficient --
Viral clusters --
The search for a new ad unit.

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

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