IES Management College And Research Centre

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1.
PRODUCT AND BRAND MANAGEMENT: TEXT AND CASES by
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2010
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.56/ RAO/ 17027.

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2.
CONSUMER BEHAVIOUR AND RETAIL MANAGEMENT REDDY, HARI HARA NATH, KRISHNA, RAMA AND RAO, VENUGOPAL K by
Publication details: MANGLAM PUBLICATIONS 2012
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8342/ RED/KRI/ 18501.

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