IES Management College And Research Centre

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1.
MANAGING EMOTIONAL APPEAL IN ADVERTISING:CONCEPTS AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2008
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 659.1 / RAO/ 12180.

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RADIO AS AN ADVERTISING MEDIUM:RIDING THE WAVE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 659.1 /RAO/WAN /12331.

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Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM