IES Management College And Research Centre

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1.
THE 22 IMMUTABLE LAWS OF BRANDING:HOW TO BUILD A PRODUCT OR SERVICE INTO A WORLD-CLASS BRAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AUSTRALIA HARPER COLLINS PUBLISHERS 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIE / 2490.

2.
THE ORIGIN OF BRANDS:DISCOVER THE NATURAL LAWS OF PRODUCT INNOVATION AND BUSINESS SURVIVAL by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI HARPER COLLINS PUBLISHERS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 657.73 / RIE / 4615.

3.
11 IMMUAIBLE LAWS OF INTERNET BRANDING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI HARPER COLLINS PUBLISHERS 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIE / 4636.

4.
THE FALL OF ADVERTISING AND AND RISE OF PR: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI HARPER COLLINS PUBLISHERS 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 659.2 / RIE / 8446.

5.
THE 22 IMMUTABLE LAWS OF BRANDING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PROFILE BOOKS LTD 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIE / 13778.

6.
WAR IN THE BOARDROOM:WHY LEFT-BRAIN MANAGEMENT AND RIGHT MARKETINGDON'T SEE EYE TO EYE-- AND WHAT TO DO ABOUT IT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK COLLINS BUSINESS(AN IMPRINT OF HARPER COLLINS PUBLISHERS) 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658 / RIE / 14617.

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