IES Management College And Research Centre

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1.
CONSUMER BEHAVIOUR AND BRANDING : CONCEPTS, READINGS AND CASES THE INDIAN CONTEX by
Publication details: NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2009
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8342/Kum/16060.

2.
Marketing Management S ramesh; C S Jayanthi Prasad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi I K International 2012
Availability: Items available for loan: Library Annexe (4)Collection, call number: MARKETING 658.8/Ram/Jay/25961, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: MARKETING 658.8/Ram/Jay/25960.

3.
CONSUMER BEHAVIOR LEON G SCHIFFMAN. JOSEPH WISENBLIT ANDRAMESH S KUMAR . by
Edition: 11
Publication details: NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2010
Availability: Items available for loan: Main Library (4)Collection, call number: CONSUMER B 658.8342/ SCH/WIS/ 29638, ... Not available: Main Library: Checked out (1).

4.
Consumer behavior by
Edition: 11
Publication details: Noida, U.P. Pearson India Education Services Pvt. Ltd., 2016
Availability: Items available for loan: Main Library (14)Collection, call number: 658.8342/Sch/Wis/Student Collection PG/MMS/Sr Batch, ... Not available: Main Library: Checked out (8).

5.
Consumer behaviour by
Edition: 11
Publication details: Noida, U.P. Pearson India Education Services Pvt. Ltd., 2016
Availability: Items available for loan: Main Library (22)Collection, call number: 658.8342/Sch/Wis/Student Collection Sr Batch PG/MMS, ... Not available: Main Library: Checked out (12).

6.
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Impact of Personality Measures and Investors' Biases on Decision - Making Skills of Women Investors in Mutual Funds by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI,S. INDIAN JOURNAL OF FINANCE
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 13, Issue 4/ 55510277JA1.

7.
Advertising, brands and consumer behaviour: The Indian text by
Publication details: Sage Publications India Pvt. Ltd., 2020
Availability: No items available.

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