IES Management College And Research Centre

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1.
MARKETING NUGGETS CONCEPTUAL DIMENSIONS IN MARKETING: by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI VIKAS PUBLISHING HOUSE 1998
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / RAM / 1851.

2.
APPLICATION EXERCISE IN MARKETING:THE INDIAN CONTEXT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI VIKAS PUBLISHING HOUSE 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RAM / 2589.

3.
APPLICATION EXERCISES IN MARKETING:THE INDIAN CONTEXT by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI VIKAS PUBLISHING HOUSE 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RAM / 2590.

4.
CONCEPTUAL ISSUES IN CONSUMER BEHAVIOUR:THE INDIAN CONTEXT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION SINGAPORE PTE LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / RAM / 4305.

5.
Consumer behavior Leon G Schiffman, Joseph Wisenblit , S. Ramesh kumar and Joseph Wisenblit by
Edition: 10
Publication details: New Delhi Pearson Education 2010
Availability: Items available for loan: Library Annexe -2 (6th Floor) (7)Collection, call number: Text Book 658.8342/Sch/Kan/Kum/15731, ... Main Library (3)Collection, call number: Text Book 658.8342/Sch/Kan/Kum/15730, ... Not available: Library Annexe -2 (6th Floor): In transit (1).

6.
No cover image available
MODELLING STORE CHARACTERISTICS AS ANTECEDENTS OF IMPULSE PURCHASE by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO. 2/555478JA3.

7.
Consumer behavior Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar by
Publication details: Delhi Pearson Education ©2009
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Sch/Wis/ 29926.

8.
Consumer Behavior Schiffman, Leon G. by
Edition: 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2016
Availability: Items available for loan: Main Library (5)Collection, call number: 658.8342/LEO/RAM/30783, ...

9.
Consumer Behaviour by
Edition: 11
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson education 2016
Availability: No items available.

10.
Case studies in consumer behavior S. Ramesh kumar by
Publication details: New Delhi Pearson Education 2013
Availability: Items available for loan: Main Library (2)Collection, call number: CASE STUDY-REF (CUP /SH ) 658.8072/ Kum/ 31743, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: CASE STUDY-REF (CUP /SH ) 658.8072/ Kum/ 31742.

11.
Case studies in marketing management S. Ramesh Kumar by
Publication details: Noida Pearson Education 2012
Availability: Items available for loan: Main Library (4)Collection, call number: CASE STUDY-REF (CUP /SH ) 658.8072/ Kum/ 31750, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: CASE STUDY-REF (CUP /SH ) 658.8072/ Kum/ 31749.

12.
Consumer behaviour and branding: concepts, readings and cases-the Indian context S. Ramesh Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson education 2009
Availability: Items available for loan: Main Library (2)Collection, call number: CONSUMER B 658.8342/ Kum/ 31755, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8342/ Kum/ 31754.

13.
No cover image available
Event Marketing as the Key Communicator in Brand Strategies: A Conceptual Model Miryala, by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA2.

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