Franchising : pathway to wealth creation
Material type: TextPublication details: Pearson Education New Delhi 2004Description: 234 p. PaperISBN:- 81-297-422-6
- 658.8708
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Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Main Library | 658.8708\ Spi \Ros\ 3603 (Browse shelf(Opens below)) | Available | 1113603 |
Franchising as Entrepreneurship --
The Franchise Relationship Model --
The Wealth-Creating Power of Franchising --
Service Delivery System and Real Estate --
Selecting and Monitoring Franchisees --
The Service Delivery System and Marketing --
Transaction Analysis --
Financial Analysis --
The Dynamics of the Franchisee- Franchisor Relationship --
Understanding the Basics of U.S. Franchise Laws --
International Franchising --
Harvest.
Provides analytical tools for assessing a franchise opportunity, and illuminates various aspects of the business from franchisor and franchisee perspectives. This book uses analysis and quantification in articulating how value is created by the franchisor and the franchisee. It is an insider's guide for franchisors, franchisees, and investors.
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