IES Management College And Research Centre

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1.
NEW PRODUCT STRATEGY AND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.575 / SHA / 2475.

2.
RESEARCH METHODS FOR MANAGEMENT: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 1.42 / SHA / 3589.

3.
RELATIONSHIP MARKETING:TEXT AND CASES by
Edition: 0-07-05833
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / SHA / 5722.

4.
"SERVICE MARKETING:CONCEPT, PRACTICES AND CASES FROM INDIAN ENVIRONMENT" by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER) / SHA / 11477.

5.
STRATEGIC MARKETING:THE INDIAN PERSPECTIVES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2010
In: SHAJAHAN, S STRATEGIC MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / SHA / 14607.

6.
STRATEGIC MARKETING : TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI VIVA PUBLICATION
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: N/B-333435/14607.

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