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Can Tencent Holdings Rebound from Its Fall?

By: Contributor(s): Material type: TextTextSeries: The IUP Journal of Management Case Studies ; XIX (4). Description: 28-47 pSubject(s): In: MURTHY, E N CASE FOLIOSummary: The case is about the troubles faced by Tencent Holdings Limited (Tencent), once the most valuable company in China by market capitalization. Tencent, one of the world’s largest internet companies, had become the most powerful mobile ecosystem in China. It became the first Chinese technology company to join the elite US$500 billion market capital club, backed by its huge revenue from video games, advertising, and social media businesses. Climbing on the growth drivers, Tencent’s stock price reached its peak in January 2018, but investor sentiments soured after a series of troubles cropped up for the company including a drop in its profits and a regulatory crackdown on gaming in China. Additionally, Tencent’s growing debt position, massive investments, overseas marketing strategy, and trade war fears all contributed to the decline in its stock price value. Investors voiced doubts about the firm’s declining profit margins and its ability to keep innovating. Amid regulatory hurdles, the company went in for a strategic reorganization, took global expansion initiatives, and introduced anti-addiction measures to limit play time for vulnerable segments. Analysts were optimistic about Tencent’s future and hoped that its strong long-term growth prospects would help the company bounce back in the coming days. However, with competition growing in the market and some segments facing saturation, can Tencent maintain its stock price valuation?
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Management Cases Management Cases Main Library Vol 19, No 4/ 55511286CSD3 (Browse shelf(Opens below)) Available 5551095512
Journals and Periodicals Journals and Periodicals Main Library On Display JOURNAL/MGT/ Vol 19, No 4 (Browse shelf(Opens below)) Vol 19, No 4 (01/12/2019) Not for loan December-2019 (Vol 19, No 4) 55511286
Total holds: 0

The case is about the troubles faced by Tencent Holdings Limited (Tencent), once the most valuable company in China by market capitalization. Tencent, one of the world’s largest internet companies, had become the most powerful mobile ecosystem in China. It became the first Chinese technology company to join the elite US$500 billion market capital club, backed by its huge revenue from video games, advertising, and social media businesses. Climbing on the growth drivers, Tencent’s stock price reached its peak in January 2018, but investor sentiments soured after a series of troubles cropped up for the company including a drop in its profits and a regulatory crackdown on gaming in China. Additionally, Tencent’s growing debt position, massive investments, overseas marketing strategy, and trade war fears all contributed to the decline in its stock price value. Investors voiced doubts about the firm’s declining profit margins and its ability to keep innovating. Amid regulatory hurdles, the company went in for a strategic reorganization, took global expansion initiatives, and introduced anti-addiction measures to limit play time for vulnerable segments. Analysts were optimistic about Tencent’s future and hoped that its strong long-term growth prospects would help the company bounce back in the coming days. However, with competition growing in the market and some segments facing saturation, can Tencent maintain its stock price valuation?

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