Simplicity is on a mission --
Simplicity is in the air --
Simplicity loves a leader --
Simplicity is a team sport --
Simplicity is true to the brand --
Simplicity fits all sizes --
Simplicity is sleeker --
Simplicity creates love --
Simplicity is instinctive --
Finding your road to simple.

Simplicity is arguably the most potent weapon in business--attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall's first book, Insanely Simple, was based on observations gained from twelve years working as Steve Jobs's advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that