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Mobile Wallet Adoption in India: An Analysis.

By: Material type: TextTextDescription: 7-27 pSubject(s): In: MURTHY, E N BANK MANAGEMENTSummary: India is continuously striving to position itself as one of the biggest digital economies. In this endeavor, several initiatives such as demonetization are being undertaken. Demonetization has brought about a significant shift in the mindset of the Indian consumers. As a consequence, the consumers have started looking for technology that may not only facilitate their transactions, but is also secure, hassle-free and easy-to-use. In India, almost 94% of the people have access to mobile phones. Therefore, the increased usage has provided the platform for facilitating cashless transactions and digital payments with the help of mobile wallet (m-wallet). These days, m-wallets are used for executing various financial transactions. In the emerging economies, m-wallets provide a platform to target a large population. In India, m-wallet services are growing because of its various advantages. However, the consumers' liking, disliking and preferences keep changing with the passage of time. Therefore, in this study, an attempt has been made to explore the various factors affecting the intention to use m-wallets, through the relevant literature, by applying exploratory factor analysis. A survey was conducted among 243 respondents across India. Factors such as convenience, safety, complexity, trialability, compatibility, service quality, privacy, availability of information and ease of use were identified. This study would be of help to the policy makers as well as marketing strategists to design more customized m-wallets. Moreover, it would assist the banking industry in incorporating these observations in the form of features in their m-wallet services.
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Journal Article Journal Article Main Library Vol 18, No 1/ 55510047JA1 (Browse shelf(Opens below)) Available 55510047JA1
Journals and Periodicals Journals and Periodicals Main Library On Display JOURNAL/FIN/Vol 18, No 1/55510047 (Browse shelf(Opens below)) Vol 18, No 1 (01/02/2019) Not for loan February, 2019 55510047
Total holds: 0

India is continuously striving to position itself as one of the biggest digital economies. In this endeavor, several initiatives such as demonetization are being undertaken. Demonetization has brought about a significant shift in the mindset of the Indian consumers. As a consequence, the consumers have started looking for technology that may not only facilitate their transactions, but is also secure, hassle-free and easy-to-use. In India, almost 94% of the people have access to mobile phones. Therefore, the increased usage has provided the platform for facilitating cashless transactions and digital payments with the help of mobile wallet (m-wallet). These days, m-wallets are used for executing various financial transactions. In the emerging economies, m-wallets provide a platform to target a large population. In India, m-wallet services are growing because of its various advantages. However, the consumers' liking, disliking and preferences keep changing with the passage of time. Therefore, in this study, an attempt has been made to explore the various factors affecting the intention to use m-wallets, through the relevant literature, by applying exploratory factor analysis. A survey was conducted among 243 respondents across India. Factors such as convenience, safety, complexity, trialability, compatibility, service quality, privacy, availability of information and ease of use were identified. This study would be of help to the policy makers as well as marketing strategists to design more customized m-wallets. Moreover, it would assist the banking industry in incorporating these observations in the form of features in their m-wallet services.

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