IES Management College And Research Centre

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Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6/ 5559802JA16.

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The Link Between Sales Promotion’s Benefits and Consumers Perception: A Comparative Study Between Rural and Urban Consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 2/ 55510427JA13.

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