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Business solutions on demand : how to transform from product-led to a service-led company Mark Vincent Cerasale and Merlin Stone

By: Contributor(s): Material type: TextTextPublication details: Kogan page India New Delhi 2006Description: 276 p. PaperISBN:
  • 9780749447694
  • 0 7494 4769 9
Subject(s): DDC classification:
  • 658.812
Available additional physical forms:
  • 598
Contents:
1 Business strategy; 2 Transformation in; 3 The low-cost; 4 The solutions; 5 Transformation in; 6 Industries; 7 Business innovation; 8 The business; 9 Solution creation; 10 The customer; 11 Solution marketing; 12 The industry; 13 Knowledge; 14 The knowledge; 15 Business design; 16 Change; Index.
Summary: Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve, this book shows how companies can increase sales and improve margins by introducing a range of solutions. It emphasizes the need to continually exceed customers' expectations.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.812\ Cer\Sto\ 7147 (Browse shelf(Opens below)) Available 1117147
Total holds: 0

1 Business strategy; 2 Transformation in; 3 The low-cost; 4 The solutions; 5 Transformation in; 6 Industries; 7 Business innovation; 8 The business; 9 Solution creation; 10 The customer; 11 Solution marketing; 12 The industry; 13 Knowledge; 14 The knowledge; 15 Business design; 16 Change; Index.


Based partly on IBM's own transformation and partly on the transformation that IBM has helped clients to achieve, this book shows how companies can increase sales and improve margins by introducing a range of solutions. It emphasizes the need to continually exceed customers' expectations.

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