The brand called you : create a personal brand that wins attention and grows your business
Material type:
TextPublication details: Corpus Collosum Learning Pvt Ltd Mumbai 2004Description: 279 p. HardISBN: - 9788189197124
- 81-89197-12-6
- 658.827
- 111
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
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Main Library | 658.827\ Mon\Van\ 4401 (Browse shelf(Opens below)) | Available | 1114401 |
Table of Contents
Introduction
Part One: The DNA of a Personal Brand
Chapter One¿Why Brand Yourself?
Chapter Two¿How Personal Branding Works
Chapter Three¿Getting and Keeping the Cream of the Crop
Part Two: The Brand With Three Brains
Chapter Four¿Specialize or Spend
Chapter Five¿Branding Channels
Chapter Six¿Creating Customer Delight
Part Three: Anatomy of a Personal Brand
Chapter Seven¿Brand Identity
Chapter Eight¿Personal Brochure & Postcard
Chapter Nine¿Internet
Chapter Ten¿PR & Community Outreach
Chapter Eleven¿Networking & Referrals
Chapter Twelve¿Advertising
Part Four: It¿s Alive! Bringing Your Brand to Life in Twelve Months
Chapter Thirteen¿Create Your Branding Strategy
Chapter Fourteen¿Launch Your One-Year Branding Plan
Chapter Fifteen¿Maintain and Defend Your Brand
Appendix: The Ultimate Branding Resource Library
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