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Marketing To Rural Consumers: understanding and tapping the rural market potential Veayudhan, Sanal kumar and Sridhar, G. (ed.)

By: Contributor(s): Material type: TextTextPublication details: Excel Books New Delhi 2009Description: VII, 365pISBN:
  • 9788174467201
Subject(s): DDC classification:
  • 658.8 VEA
Contents:
Boundaries of rural market -- Environment of the rural consumer : agricultural development issues and ICTs -- The rural consumer -- Factors influencing the rural consumer behaviour -- Communication and channels in rural markets -- The rural consumer and implication for marketing strategy
Summary: Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book Book Library Annexe 658.8/VEL/11125262 (Browse shelf(Opens below)) Available Rural Marketing 11125262
Book Book Library Annexe 658.8/VEL/25263 (Browse shelf(Opens below)) Available Rural Marketing 11125263
Book Book Library Annexe ON SHELF RURAL MARK 658.8/VEL/SRI/29274 (Browse shelf(Opens below)) Available 11129274
Book Book Library Annexe ON SHELF RURAL MARK 658.8/VEL/SRI/29275 (Browse shelf(Opens below)) Available 11129275
Book Book Library Annexe ON SHELF RURAL MARK 658.8/VEL/SRI/29276 (Browse shelf(Opens below)) Available 11129276
Reference Reference Library Annexe 658.8/VEA/24504 (Browse shelf(Opens below)) Not for loan Marketing Management 11124504
Book Book Library Annexe 658.8/VEA/24505 (Browse shelf(Opens below)) Available Marketing Management 11124505
Book Book Library Annexe 658.8/VEA/24506 (Browse shelf(Opens below)) Available Marketing Management 11124506
Total holds: 0

Boundaries of rural market --
Environment of the rural consumer : agricultural development issues and ICTs --
The rural consumer --
Factors influencing the rural consumer behaviour --
Communication and channels in rural markets --
The rural consumer and implication for marketing strategy

Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.

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