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Exploring corporate strategy: Gerry Johnson, Kevan Scholes and Richard Whittington text and cases

By: Contributor(s): Publication details: Pearson Education India 2011 DelhiEdition: 7Description: 1072 p. PaperISBN:
  • 978-81-317-1925-1
Subject(s): DDC classification:
  • 658.4012
Contents:
Table of ContentPART I: INTRODUCTION 1.Introducing strategyPART II: THE STRATEGIC POSITION 2.The Environment 3.Strategic Capability 4.Expectations and PurposesPART III: STRATEGIC CHOICES 5.Business-Level Strategy 6.Corporate-Level and International Strategy 7.Directions and Methods of DevelopmentPART IV: STRATEGY IN ACTION 8.Organising for Success 9.Enabling Success 10.Managing Strategic ChangePART V: HOW STRATEGY DEVELOPS 11.Understanding Strategy Development
Summary: Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management.
List(s) this item appears in: Recent Additions to the Library-September-16
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF STRATEGIC 658.4012/ Joh/Sch/ 32647 (Browse shelf(Opens below)) Available 11132647
Book Book Main Library Strategy 658.4012/ JOH/SCH/ 18852 (Browse shelf(Opens below)) Available 11118852
Book Book Main Library Strategy 658.4012/ JOH/SEH/ 18768 (Browse shelf(Opens below)) Available 11118768
Total holds: 0

Table of ContentPART I: INTRODUCTION 1.Introducing strategyPART II: THE STRATEGIC POSITION 2.The Environment 3.Strategic Capability 4.Expectations and PurposesPART III: STRATEGIC CHOICES 5.Business-Level Strategy 6.Corporate-Level and International Strategy 7.Directions and Methods of DevelopmentPART IV: STRATEGY IN ACTION 8.Organising for Success 9.Enabling Success 10.Managing Strategic ChangePART V: HOW STRATEGY DEVELOPS 11.Understanding Strategy Development

Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management.

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