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DECODING THE NEW CONSUMER MIND HOW AND WHY WE SHOP AND BUY KIT YAORROW

By: Publication details: JOSSY BASS 2014 SAN FRANCISSCODescription: X, 214 P. HARDISBN:
  • 9788126550258
Subject(s): DDC classification:
  • 658.8342
Contents:
Foreword by Paco Underhilll ix Introduction 1 Part One THe New Consumer MInd 1 Rewired Brains 11 2 Isolation and Individualism 45 3 Intensified Emotions 79 Part Two Strategies to connect with today's New consumer 4 Technovation 123 5 The Real Deal 137 6 Involvement 153 7 Intensity 167 Conclusion 177 Notes 179 Acknowledgments and Gratitude 199 About the Author 203 Index 205
Summary: A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.8342/ YAR/ 23757 (Browse shelf(Opens below)) Available 11123757
Total holds: 0

Foreword by Paco Underhilll ix Introduction 1 Part One THe New Consumer MInd 1 Rewired Brains 11 2 Isolation and Individualism 45 3 Intensified Emotions 79 Part Two Strategies to connect with today's New consumer 4 Technovation 123 5 The Real Deal 137 6 Involvement 153 7 Intensity 167 Conclusion 177 Notes 179 Acknowledgments and Gratitude 199 About the Author 203 Index 205

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.

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